Rupert Knights, aka Brother Rojo, founder and CEO of Powerful Pioneers & I Say Wellness is an Alkaline Vegan Chef, Health and Wellness Lifestyle Coach, Holistic Practitioner, Marketing Specialist, Inspirational and Motivational Speaker, Community Educator and recording artist. Born in Brooklyn and raised in Panama, his journey began with his passion for music which was inspired by his aunt La Atrevida aka Rude Girl, who was signed to Columbia Records as a recording artist. She then decided to go into business with the family and established the Knights Foundation, where Rojo gained insight about the music industry.